Merchandise-display card



Jawa-.1930. E. G. STORCK 1,761,417

MERCHANDI S E DI SPLAY CARD VFled March 22, 1928 Patented June 3, 1930 UNITED STATES PATENT OFFICE EMIL G. STORCK, OF PHILADELPHIA, PENNSYLVANIA, ASSIGNOR TO MOORE PUSH-PIN COILPANY, OF PHILADELPHIA, PENNSYLVANIA, A CORPORATION OF PENNSYL- VANIA y MERCHANDISE-DISPLAY GARD Application filed March 22, 1928. Serial No. 263,897.

My invention relates to means for displaying or exhibiting for sale or other purposes small articles of merchandise the display of which for sale or for other purpose, because of their character, is somewhat difficult.

For the purpose of indicating the character of my invention and to facilitate a description thereof I have shown the same as'embodied in means for displaying picture hanging hooks,

but it will `be understood that it may be employed for supporting and displaying other small articles of merchandise for which it may be adapted.

The general object of the invention is to provide means whereby the objects to be displayed may be fastened securely upon a card and retained thereon in such positions and in such relations to each other as may be selected. i

To the foregoing and other ends the invention comprehends the construction and arrangement of parts as hereinafter described in detail and particularly pointed out in the claims. It will be understood that changes in the details of construction may bemade within the scope of the claims without departing from the invention or the principle thereof.

In the drawing:

Fig. 1 is a view partly in front elevation and partly in section, the section being taken partially throughv one of the devices supported upon the card and through the fastening means therefor in a planey parallel withthe card; i I A n Fig. 2 is a transverse sectional View taken on the line 2-2 of Fig. l; and.

Fig. Sis a view in perspective of a fastening` staple. y

In the drawing I' have shown at l a card upon which the devices tobe displayed or exhibited for sale or for other purposes are adapted to be mounted. I have shown-upon the said card but three devices but it will be understood that any number may be mounted thereon. The devices as illustrated in the drawing consist of picture hanging hooks 2 of fiat strips of metal, of known construction, but as indicated means embodying my invention may be employed for securing other devices upon cards. F or fastening the hooks 2 upon the card I provide staples 3 which ex tend through openings 4 in the card, which openings and staples may be placed at selected positions upon the card and the said openings may extend in any selected angular relation with respect to a medial line of the card. The eyes 5 of the staples project from the rear of the card to and beyond the front side thereof as illustrated and are located within the loops 6 which terminate the upper ends of the hooks 2. Each of these loops is provided with openings 7 and 8 through oppositely disposed portions thereof, the axes or centers of said openings being arranged in a line extending atan angle with respect to the body of the hook, as is clearlyillustrated. The eyes 5 of the staples are of a height preferably less than the width of the hooks, as is clearly shown in Fig. 2 of the drawing, so that when the hooks are mounted upon cards the eyes `of the staples are concealed toa greater or less extent by the surrounding portions of the heads or loops 6 of the respective hooks.

In fastening a hook upon a card the eye of a staple is inserted through an opening l in the card so that it projects from the front side thereof. The hook is then placed in position with its head surrounding the eye of the staple, after which a nail or pin 10 is inserted through the holes 7 and 8 of the head of the hook and through the eye 5 of the staple, The staple is retained upon the card by the bending of the legs or opposite sides thereof laterally as shown at l1. These laterally bent portions 1l engage the rear side of the card, as is best shown in F ig. 2 ofthe drawing. The width of the opening through the eyes of the staples is somewhat less than the diameters of the nails or pins employed so that when the said nails or pins are inserted therethrough they are held in place by means of friction between the inner surfaces of the eyes and the nails or pins. To increase the amount of the holding friction and also to retain the hooks or other devices in relatively fixed position upon the cards the staples are preferably of considerable Width as shown. The said staples may be described as having relatively great Width as compared With the diameters of the pins employed as elements of the means` for fastening the hooks uponthe cards. The necks orrestricted portions 12 ofthe staples which are located in the openings 4 arcof a width and `thickness to fit closely Within said openings and jthe said staples'being of relatively great Width as above stated it is apparent that they operate to hold the hooks or other devices in such positions upon the cards as may be desired and selected.

By thus securing and holding the devices, such aspicture hanginghooks, upon a card it will 'be 'seen that the said devices may be so placed upon the card `as to forma pattern or designandfthereby presentan ornamental appearance whereby the sale ofthe devices may be facilitated and'enhanced. l

Itals'o will be seen that the 'fastening means s'p'artially concealed by the surroundingportions of theheads of the hooks and in view oi he fact that the visible portions of vthe eyes of the staples are of cylindrical forni, corresponding to the form of the cylindrical nails or pins by which they are engaged, it will be apparent that their presence is practically unnoticeable.

Havingthus described my invention, what I claim and desire to secureby Letters Patentis:

l. Merchandise display means, comprising a card having an opening therein, a staple having its e'y'eprojectedthrough said opening and located upon lthe front side of saidY card. a ldevice havinga portion located in contiguous relation 'to the eye of said staple, said -device ha'vi'ng an opening' extending therethrough, and a'fastening means extending through the said opening andthrough the eye of said staple. Y

2. Merchandise display means, comprising a card having staples mounted thereon, the `eyes. of which project from the front of the said card, devicesprovided with loops 'Which encircle the Vsaid staples, the said loopsl having holes'provided therein 'which extend in directions transversely of the openings of said loops, and fastening devices extending through said holes andthrough the eyes of the said staples.

3. liferchandise display means, comprising 'a card having a relatively 'Wide staple mounted in an opening therein, the eye of said staple projecting from the front of the said card, a device ino'unted upon said card, said device being provided with-a loop having openings 'extending therethrough, the said loop extending around the said eye, and a fastening pin extending through the openings in said loop and through the eye of the said staple for fastening the said device to the said staple and thereby effecting the mounting thereof upon the said card.

4. Merchandise display means, comprising a card having a plurality of elongated openings therein extending at selected angles with respect to a medial line through the card, staples located in said openings, the eyes of said staples projecting from the front of said card, hooks terminating at their upper ends in loops'the edges of which are adapted to be placed against the said card, and the said loops having openings extending therethrough in directions parallel With the plane of the card, the said loops being located in positions to surround the respective eyes of the said staples, and fastening pins extending througlrthe openingsithrough said loops and the said eyes.

5. Merchandise'display means, comprising a supportingl sheet of suitable material having an elongated opening therein, a staple mounted in and fitting said opening, the eye of 'said Vstaple projecting from the front of said sheet, 'a hook consisting of a strip of sheet metal, the base of which hook terminates in a loop into which the eye of said staple projects, the vWidth ofthe portiono'f the strip forming said loop being greater than the height of the projecting eye of said staple and portions of the strip forming said loop having openings therethrough in alinement With the eye of said staple, and a nail extending through said openings andthe eye o'fsaid staple for fastening said hook upon said supporting sheet.

6. Merchandise display means, comprising a' card having a plurality of staples mounted thereon, the veyes of which project from the front of said card, devices terminating respectively at one end in loops, the said loops having holes extending therethrough in directions crosswise of the'openings of the said loops. the said loops heilig positioned With the eyes of said staples located in the openings thereof, and fastening means extending through the said holes andthrough the said eyes.

7. Merchandise display means, comprising a card, a'staple'mounted on said card the eye ofwhich projects from the front of said card, a device consisting of a strip of sheet metal 'one end portion of which is provided with a loop into Which the eye of said staple projects, the Width of the portion of the strip forming said loop being greater than the height of the projecting eye of said staple and portions of the strip forming said loop having holes therethrough in alinement with the eye of said staple, and a fastening device extending through said openings and the eye of said stapllefor fastening the said device upon said car lol) lli)

8. Merchandise display means, comprising a Card having staples of flat strip material mounted thereon, the said staples extending through said card and having their eyes projected from the front of said card, devices provided with loops Which encircle the eyes of said staples and said loops having holes provided therein which extend in directions transversely of the openings of the said loops, and fastening devices extending through said holes and through the eyes of said staples.

In testimony that I claim the foregoing as niy invention, I have hereunto signed my naine this 20th day of March, A. D. 1928.

EMIL Gr. STORCK. 

